Marketing

How to Drive Traffic to Your Trade Show Booth

Exhibiting at a trade show is a major investment. So how do you make sure you get the most bang for your buck? First, you need to consider what you hope to achieve at the show. “Many exhibitors don’t have a plan,” says Susan Friedmann, a professional speaker known as The Tradeshow Coach. “They think…

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Gear Up For Gift Giving Season

Gifting clients and employees around the holidays isn’t just a nice way to spread some cheer – it’s a smart business tactic. About three-quarters of U.S. companies give holiday gifts to employees and clients, spending an average of $64 per employee and $38 per client, the study reports. Why the generosity? Nearly 70% of the…

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Counselor Commentary: What’s On The Outside Matters

For so long, we’ve been told, “You can’t judge a book by its cover.” It’s the meat, the inside, the substance of a product that matters so much to consumers and business buyers. But lately, there’s some tilting of the pendulum toward the style of an item and how it’s presented. Indeed, packaging is in…

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How to Plan the Perfect Golf Event

Producing a golf event takes careful organization and planning, as well as the right promotional products that will enhance the event. Check out these tips to make your golf event a success. Start with a plan: Begin to plan a minimum of 120 days out. Focus on what you’re trying to accomplish and plan ways…

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Case Study: Marketers To Spend More On Brand Awareness

Marketing Banner Brand Awareness

Marketers are breaking out their checkbooks in an effort to build brand awareness. A recently released study reveals that 56% of marketing professionals worldwide plan to increase their spending on brand awareness over the next 12 months. Meanwhile, another 27% of marketers plan to hold steady on spending for bran building, according to the August…

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Hit Family Fun Day out of the Park

Family Funday Banner

Every year, a local hospital puts on a Family Day to kick off spring and get a chance bring together employees, families and members of the community.  This year, their goal is to have groovy, unique and high impact items to give away to their audience.   Since there will be different departments featured at this Family…

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Case Study: Modern Marvels

Mobile Tech Product

Modern technology is driven by ceaseless innovation. Products that share that spirit of restless creativity will inspire the same excitement. With so many new developments in technology every day, even the smallest, simplest of products can be a part of a brave new world.

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Companies Increase Use of Digital Marketing

When it comes to social media and small-business marketing, Facebook leads the pack.  That’s according to a new survey that also revealed nearly a third of the firms actively use digital products- like websites and social media- to help grow sales.   The study from Webs, a subsidiary of Vistaprint, revealed that 88% of business…

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Financial: Functional and Memorable Mobile Items

According to Pew Research, as of January 2014, 90% of American adults have a cell phone. It’s clear that tech accessories are a hot commodity right now, which means branded ones used in promotional campaigns are virtually guaranteed to garner numerous impressions and give end-users the best return on investment.   So, if you’re considering…

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