Education

CONT. College Entrepreneurs Make Success Last

Continued from last month. His $500 idea at the time was to cash in on an intercollegiate rivalry by creating an anti-Duke T-shirt to sell during sporting events. Rosin recalls being turned down by several screen printers unwilling to break licensing or trademark laws, before eventually being pointed to a shop owned by a “warmed-over…

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College Entrepreneurs Make Success Last

(part 2 of 3) All for the Money For many young entrepreneurs, making money is certainly a very strong motivator. At Chapel Hill, Rosin’s room and board were paid for, but beyond that, his parents said, he was on his own. “It forced me to decide how to manage my time and generate income,” Rosin…

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3 Tips For A Healthier Workplace

Johnson & Johnson has one. So does Chick Fil-A. Indeed, practically every company in America has an employee wellness program in place, but how many actually measure the program’s effectiveness? Fewer than one quarter, according to a recent study by Buck Consultants. According to the study, 77% of employers in the U.S. offer at least…

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30 Seconds to Greatness

The way to get started is to quit talking and begin doing – Walt Disney   One of the biggest killers of ideas and progress is procrastination – it is a sickness, indeed a disease in business. Now there is something to be said about thinking through a process both micro and macro. What I…

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ASI Gives College Students Lesson in Power of Promo Products

Business students at The College of New Jersey got a lesson in the power of promotional products recently when two representatives from the Advertising Specialty Institute® (ASI) addressed a seminar to discuss the $20.5 billion ad specialty industry. Nicole Rollender, ASI’s executive director of professional development, and Dave Vagnoni, senior editor of Counselor® magazine, spoke…

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College Student Creates Innovative Promo Product

Babson College junior Hanson Grant is a born entrepreneur. He has been coming up with business ideas, and implementing them, since he was a kid. In fact, all his brainstorming led to the creation of his latest product, Think Board, a removable clear adhesive that can convert any smooth surface, such as wall, desk or…

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College Entrepreneurs Make Success Last

Starting in college, many apparel go-getters turned their entrepreneurial itch into thriving industry companies. A senior at the University of Florida looking to make a quick (and legal) buck, Mitch Weintraub started a T-shirt business with his friend  Greg Alterman in the ’90s. Drawing from an intimate knowledge of their target audience, the men designed…

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College Fairs: Don’t be a Boring Booth

College fair season is here and we want to make sure you are maximizing your booth space.   The ultimate goal is to attract new students to your college or university. That all begins with standing out at the college fairs and attracting them to your booth! Upcoming freshmen don’t want another cheap pen. They want…

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Collegiate E-Commerce Success Story

An account manager Brent Daniels has been on an e-commerce hot streak, says Wayne Martin, ASB’s VP of strategic operations support. In the last 24 months, Daniels has embraced e-commerce programs with just-in-time, on demand decorating capabilities as a value-added resource that attracts new customers. Daniels first suggested ASB’s proprietary ACES e-commerce technology to Portland…

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University Web Store

University Web Store

 Students can earn their degree online at Branch University, but until now they’ve had a far more difficult time procuring decent BU swag at the school’s understocked Web store. The regents have rightly determined that to increase their visibility, they need more and better products, and you’re going to take them to promo school.  Some…

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Case Study: Calling All Bookworms

HR- Case Study

When a school recently needed a giveaway for a fundraiser, it naturally looked to reading accessories. Their choice is perfect for giveaways in the school market, bookshops, coffee shops, hotels/resorts, libraries and more.

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