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CONT. College Entrepreneurs Make Success Last

Continued from last month. His $500 idea at the time was to cash in on an intercollegiate rivalry by creating an anti-Duke T-shirt to sell during sporting events. Rosin recalls being turned down by several screen printers unwilling to break licensing or trademark laws, before eventually being pointed to a shop owned by a “warmed-over…

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How to Drive Traffic to Your Trade Show Booth

Exhibiting at a trade show is a major investment. So how do you make sure you get the most bang for your buck? First, you need to consider what you hope to achieve at the show. “Many exhibitors don’t have a plan,” says Susan Friedmann, a professional speaker known as The Tradeshow Coach. “They think…

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College Entrepreneurs Make Success Last

(part 2 of 3) All for the Money For many young entrepreneurs, making money is certainly a very strong motivator. At Chapel Hill, Rosin’s room and board were paid for, but beyond that, his parents said, he was on his own. “It forced me to decide how to manage my time and generate income,” Rosin…

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3 Tips For A Healthier Workplace

Johnson & Johnson has one. So does Chick Fil-A. Indeed, practically every company in America has an employee wellness program in place, but how many actually measure the program’s effectiveness? Fewer than one quarter, according to a recent study by Buck Consultants. According to the study, 77% of employers in the U.S. offer at least…

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30 Seconds to Greatness: December 2015

Unless commitment is made, there are only promises and hopes; but no plans. – Peter F. Drucker Business is tough! Yet there are some that I know and work with, that are literally turning away business. I have a client/friend in Canada that tells me that they have retooled the way they “think” and the…

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30 Seconds to Greatness

The way to get started is to quit talking and begin doing – Walt Disney   One of the biggest killers of ideas and progress is procrastination – it is a sickness, indeed a disease in business. Now there is something to be said about thinking through a process both micro and macro. What I…

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ASI Gives College Students Lesson in Power of Promo Products

Business students at The College of New Jersey got a lesson in the power of promotional products recently when two representatives from the Advertising Specialty Institute® (ASI) addressed a seminar to discuss the $20.5 billion ad specialty industry. Nicole Rollender, ASI’s executive director of professional development, and Dave Vagnoni, senior editor of Counselor® magazine, spoke…

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College Student Creates Innovative Promo Product

Babson College junior Hanson Grant is a born entrepreneur. He has been coming up with business ideas, and implementing them, since he was a kid. In fact, all his brainstorming led to the creation of his latest product, Think Board, a removable clear adhesive that can convert any smooth surface, such as wall, desk or…

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College Entrepreneurs Make Success Last

Starting in college, many apparel go-getters turned their entrepreneurial itch into thriving industry companies. A senior at the University of Florida looking to make a quick (and legal) buck, Mitch Weintraub started a T-shirt business with his friend  Greg Alterman in the ’90s. Drawing from an intimate knowledge of their target audience, the men designed…

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Gear Up For Gift Giving Season

Gifting clients and employees around the holidays isn’t just a nice way to spread some cheer – it’s a smart business tactic. About three-quarters of U.S. companies give holiday gifts to employees and clients, spending an average of $64 per employee and $38 per client, the study reports. Why the generosity? Nearly 70% of the…

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Marketing Calendar: November 2015

11-26 Thanksgiving Turkeys and yams aside, there are other opportunities to run month-long promotions. November is National Aviation Month, a perfect fit for airlines and aviation museums to spread the story of flight. All Month Long Movember Any business can run a mustache-growing competition to raise awareness of prostate cancer and other men’s health issues.…

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30 Seconds to Greatness: November Edition

From what we get we can make a living, what we give, however, makes a life – Arthur Ashe We encounter different people along our life’s path, and frankly it is no mistake that the person or people you meet along the way are indeed those you are supposed to meet at that very moment.…

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