Posts by Alicia

CONT. College Entrepreneurs Make Success Last

Continued from last month. His $500 idea at the time was to cash in on an intercollegiate rivalry by creating an anti-Duke T-shirt to sell during sporting events. Rosin recalls being turned down by several screen printers unwilling to break licensing or trademark laws, before eventually being pointed to a shop owned by a “warmed-over…

Read More

How to Drive Traffic to Your Trade Show Booth

Exhibiting at a trade show is a major investment. So how do you make sure you get the most bang for your buck? First, you need to consider what you hope to achieve at the show. “Many exhibitors don’t have a plan,” says Susan Friedmann, a professional speaker known as The Tradeshow Coach. “They think…

Read More

College Entrepreneurs Make Success Last

(part 2 of 3) All for the Money For many young entrepreneurs, making money is certainly a very strong motivator. At Chapel Hill, Rosin’s room and board were paid for, but beyond that, his parents said, he was on his own. “It forced me to decide how to manage my time and generate income,” Rosin…

Read More

3 Tips For A Healthier Workplace

Johnson & Johnson has one. So does Chick Fil-A. Indeed, practically every company in America has an employee wellness program in place, but how many actually measure the program’s effectiveness? Fewer than one quarter, according to a recent study by Buck Consultants. According to the study, 77% of employers in the U.S. offer at least…

Read More

30 Seconds to Greatness: December 2015

Unless commitment is made, there are only promises and hopes; but no plans. – Peter F. Drucker Business is tough! Yet there are some that I know and work with, that are literally turning away business. I have a client/friend in Canada that tells me that they have retooled the way they “think” and the…

Read More

Gear Up For Gift Giving Season

Gifting clients and employees around the holidays isn’t just a nice way to spread some cheer – it’s a smart business tactic. About three-quarters of U.S. companies give holiday gifts to employees and clients, spending an average of $64 per employee and $38 per client, the study reports. Why the generosity? Nearly 70% of the…

Read More

Marketing Calendar: November 2015

11-26 Thanksgiving Turkeys and yams aside, there are other opportunities to run month-long promotions. November is National Aviation Month, a perfect fit for airlines and aviation museums to spread the story of flight. All Month Long Movember Any business can run a mustache-growing competition to raise awareness of prostate cancer and other men’s health issues.…

Read More

30 Seconds to Greatness: November Edition

From what we get we can make a living, what we give, however, makes a life – Arthur Ashe We encounter different people along our life’s path, and frankly it is no mistake that the person or people you meet along the way are indeed those you are supposed to meet at that very moment.…

Read More

Counselor Commentary: End Annual Reviews Forever

Let’s not mince words here: annual performance reviews are outdated and they need to die. Bury them, burn them, put them in a bottle and toss them into the ocean – just don’t hold them anymore. The manager-employee discussions are awkward, filled with a lot of robot-like nodding, clenched fists and fake smiles. Workers leave…

Read More

Counselor Commentary: What’s On The Outside Matters

For so long, we’ve been told, “You can’t judge a book by its cover.” It’s the meat, the inside, the substance of a product that matters so much to consumers and business buyers. But lately, there’s some tilting of the pendulum toward the style of an item and how it’s presented. Indeed, packaging is in…

Read More

How to Plan the Perfect Golf Event

Producing a golf event takes careful organization and planning, as well as the right promotional products that will enhance the event. Check out these tips to make your golf event a success. Start with a plan: Begin to plan a minimum of 120 days out. Focus on what you’re trying to accomplish and plan ways…

Read More

College Fairs: Don’t be a Boring Booth

College fair season is here and we want to make sure you are maximizing your booth space.   The ultimate goal is to attract new students to your college or university. That all begins with standing out at the college fairs and attracting them to your booth! Upcoming freshmen don’t want another cheap pen. They want…

Read More