Unless commitment is made, there are only promises and hopes; but no plans.
– Peter F. Drucker
Business is tough! Yet there are some that I know and work with, that are literally turning away business. I have a client/friend in Canada that tells me that they have retooled the way they “think” and the way they “do” things with their company. That transition has netted this gentleman six National Advertising Awards in Canada. More importantly, it has netted him the respect and attention of the business community, whereby he is now the go to person on many levels when it come to the development and implementation of strategic marketing – but it took a mind-shift, a “commitment” on his behalf for that change to take place. You too can do this!
My dear friends; trust me when I tell you that this downturn is temporary, the pendulum will swing the other direction but my thought is when it does swing, it will swing differently. Clients, as I have always said, are and will continue to be more in tune with the innovative power of our medium. They are requiring more from us, they are having greater demands placed on them by their superiors. They are looking for key alliances that can help them grow their businesses.
When it comes to your marketing you CANNOT just hand out a pen or a coffee mug ANY LONGER…it says, ‘…I sell stuff…” and frankly, I can get stuff anywhere – I don’t need you! Make a commitment to market yourself differently, show clients your innovation – let them see the real power of the medium.
Develop a strong strategic “plan” and make a “commitment” to grow your business in a more positive manner; become that strategic partner that clients are not only looking for but one that they are willing to PAY for.
Create a plan – be committed and dedicated to implement and relentlessly stick to that plan – doing so will reap rewards beyond your imagination!
It’s all about the plan…and the commitment to that plan…wish no longer – DO SOMETHING – it’s up to YOU!
Until next week, continued success…
About Cliff Quicksell, MAS+
Cliff has been a trusted advisor to Craig, the BossMark Team and BossMark’s clients for over 5-years. He has been involved in the promotional products and sportswear industries for over 28 years. Cliff is the recipient of numerous industry awards and accolades. He has received the PPAI Pyramid award 14 consecutive times, and was named the PPAI’s Ambassador Speaker of the Year for 6 consecutive years. He was also named by PPAI as one of the top five industry speakers and trainers and was also featured as having a significant influence in education as published in the book, PPAI at 100. A noted author, Cliff has published over 400 articles as well as two books: Going for the Gold and Weekly Motivational Insights. Contact Craig (firstname.lastname@example.org) if you would like to set up a time to have a strategy session with Craig and Cliff.