Archive for December 2015

CONT. College Entrepreneurs Make Success Last

Continued from last month. His $500 idea at the time was to cash in on an intercollegiate rivalry by creating an anti-Duke T-shirt to sell during sporting events. Rosin recalls being turned down by several screen printers unwilling to break licensing or trademark laws, before eventually being pointed to a shop owned by a “warmed-over…

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How to Drive Traffic to Your Trade Show Booth

Exhibiting at a trade show is a major investment. So how do you make sure you get the most bang for your buck? First, you need to consider what you hope to achieve at the show. “Many exhibitors don’t have a plan,” says Susan Friedmann, a professional speaker known as The Tradeshow Coach. “They think…

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College Entrepreneurs Make Success Last

(part 2 of 3) All for the Money For many young entrepreneurs, making money is certainly a very strong motivator. At Chapel Hill, Rosin’s room and board were paid for, but beyond that, his parents said, he was on his own. “It forced me to decide how to manage my time and generate income,” Rosin…

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3 Tips For A Healthier Workplace

Johnson & Johnson has one. So does Chick Fil-A. Indeed, practically every company in America has an employee wellness program in place, but how many actually measure the program’s effectiveness? Fewer than one quarter, according to a recent study by Buck Consultants. According to the study, 77% of employers in the U.S. offer at least…

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30 Seconds to Greatness: December 2015

Unless commitment is made, there are only promises and hopes; but no plans. – Peter F. Drucker Business is tough! Yet there are some that I know and work with, that are literally turning away business. I have a client/friend in Canada that tells me that they have retooled the way they “think” and the…

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