Archive for November 2015

30 Seconds to Greatness

The way to get started is to quit talking and begin doing – Walt Disney   One of the biggest killers of ideas and progress is procrastination – it is a sickness, indeed a disease in business. Now there is something to be said about thinking through a process both micro and macro. What I…

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ASI Gives College Students Lesson in Power of Promo Products

Business students at The College of New Jersey got a lesson in the power of promotional products recently when two representatives from the Advertising Specialty Institute® (ASI) addressed a seminar to discuss the $20.5 billion ad specialty industry. Nicole Rollender, ASI’s executive director of professional development, and Dave Vagnoni, senior editor of Counselor® magazine, spoke…

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College Student Creates Innovative Promo Product

Babson College junior Hanson Grant is a born entrepreneur. He has been coming up with business ideas, and implementing them, since he was a kid. In fact, all his brainstorming led to the creation of his latest product, Think Board, a removable clear adhesive that can convert any smooth surface, such as wall, desk or…

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College Entrepreneurs Make Success Last

Starting in college, many apparel go-getters turned their entrepreneurial itch into thriving industry companies. A senior at the University of Florida looking to make a quick (and legal) buck, Mitch Weintraub started a T-shirt business with his friend  Greg Alterman in the ’90s. Drawing from an intimate knowledge of their target audience, the men designed…

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Gear Up For Gift Giving Season

Gifting clients and employees around the holidays isn’t just a nice way to spread some cheer – it’s a smart business tactic. About three-quarters of U.S. companies give holiday gifts to employees and clients, spending an average of $64 per employee and $38 per client, the study reports. Why the generosity? Nearly 70% of the…

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Marketing Calendar: November 2015

11-26 Thanksgiving Turkeys and yams aside, there are other opportunities to run month-long promotions. November is National Aviation Month, a perfect fit for airlines and aviation museums to spread the story of flight. All Month Long Movember Any business can run a mustache-growing competition to raise awareness of prostate cancer and other men’s health issues.…

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30 Seconds to Greatness: November Edition

From what we get we can make a living, what we give, however, makes a life – Arthur Ashe We encounter different people along our life’s path, and frankly it is no mistake that the person or people you meet along the way are indeed those you are supposed to meet at that very moment.…

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Counselor Commentary: End Annual Reviews Forever

Let’s not mince words here: annual performance reviews are outdated and they need to die. Bury them, burn them, put them in a bottle and toss them into the ocean – just don’t hold them anymore. The manager-employee discussions are awkward, filled with a lot of robot-like nodding, clenched fists and fake smiles. Workers leave…

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Counselor Commentary: What’s On The Outside Matters

For so long, we’ve been told, “You can’t judge a book by its cover.” It’s the meat, the inside, the substance of a product that matters so much to consumers and business buyers. But lately, there’s some tilting of the pendulum toward the style of an item and how it’s presented. Indeed, packaging is in…

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