Archive for July 2014

News: Sales, Marketing Forecasts Up for Small Businesses

Small Businesses had a strong 2013, with more than 60% reporting increased revenues over the previous year, according to survey data released by Constant Contact.  Owners expect the upwind to continue, with 81% of those surveyed optimistic that revenues will continue to rise in 2014.   “It’s encouraging to see that small businesses expect their…

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Case Study: A Show of Care

From hospitals and doctors’ offices to medical equipment and supplies companies, healthcare industry clients all use therapy wraps.   And sometimes, these wraps are key components of health-themed promotional initiatives outside the health industry proper.   Certainly that was the case recently for a bank that used the All-Purpose Hot/Cold Wrap.  Filled with gel and non-toxic…

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Healthy Pace: Spread Health Awareness at Work

This wearable tech product makes it easy for companies interested in spreading a health-awareness message. It also addresses the direction many employers are taking their wellness programs.   Eighty-five percent of companies are moving toward a health strategy that requires a more active employee role, according to Metlife’s 12th Annual U.S Employee Benefit Trends Study.…

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Financial: Functional and Memorable Mobile Items

According to Pew Research, as of January 2014, 90% of American adults have a cell phone. It’s clear that tech accessories are a hot commodity right now, which means branded ones used in promotional campaigns are virtually guaranteed to garner numerous impressions and give end-users the best return on investment.   So, if you’re considering…

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