Archive for June 2014

Case Study: Flexible Hours Key for Employee Retention

Allowing employees to work flexible hours is important if you want to retain top talent. That’s according to a new study from BMO Harris Bank, which discovered that 53% of business owners believe schedule flexibility is the most valuable offering they can provide to keep high performers – other than a pay increase. While BMO…

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News: Facebook Tops for Social Commerce

Facebook is the social media platform that drives the most online sales.  That’s according to a new study from Shopify, which found that Facebook funneled almost two-thirds of all social media visits to Shopify-run Web stores and resulted in about 85% of all orders from social forums.     Facebook was especially dominant in certain…

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Case Study: Promo Product Boosts Referrals for Financial Firm

To help power sales growth, a Boston-area financial firm relies on a steady stream of referrals from lawyers and accountants. It’s no surprise, then, that key players at the investment company were keen to stay top of mind with these white-collar professionals. For help with that, they turned to promotional products distributor partner.   After…

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June Marketing Calendar

Sports America Kids Month   BossMark Inc. wants all children to learn the importance of teamwork and staying physically fit. That’s why we want to help you recognize June as Sports America Kids Month. Our promotional products can help you raise knowledge about this little known celebration and bring more kids together through the world…

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Employee Rewards Program: Technology

The Icebox (asi/229395) is known for creativity and for paying acute attention to the details of every customer’s order. The Atlanta-based distributorship proved this reputation is well-deserved recently when a client asked for help developing a promotional program with a six-figure budget.   The customer, a website search company with a national reach, wanted to…

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News: Small Businesses Investing more in Social Media

 A new study shows the increasing reliance of small and medium- sized businesses (SMBs) on social media to drive growth and increase awareness. Commissioned by professional social network LinkedIn along with market research firm TNS, the study found that 81% of SMBs use social media, with another 9% planning to use it for their business in…

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Not your Grandma’s Customer Service

  Let it be known: today’s consumers are different. Different in the most fundamental of ways: from the medium in which they choose to contact a business to their expectations of how that business reciprocates the engagement. It starts at the heart of the millennial generation. With smartphones in-hand, they’re constantly connected with and participating…

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June 2014 Case Study

A great way to increase employee participation is with a giveaway gift. Not only is it effective, but choosing the right gift will motivate employees to get healthy by working out, setting goals and measuring results.

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