Archive for February 2014

Saftey Program: Bruno Brothers Construction

Bruno Brothers Construction is rethinking its safety program. Instead of rewarding accident-free days, an approach they fear may encourage underreporting, management is choosing to reward proactive measures. You can help by assembling a series of sensible gifts for employees who participate in activities that encourage greater safety awareness.

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Event Promotion Sweepstakes

SugarCRM, a customer relationship management firm, invaded Dreamforce, the biggest cloud computing event of the year. With the help of gyro San Francisco, SugarCRM planned Escape Dreamforce, a campaign that put their fascination with the modern “selfie” to use. The promotion launched with taxi-top ads and geo-targeted mobile banners, all surrounding the Dreamforce event.

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